While cut, clarity, color and carat weight (the 4Cs) are definite contributing factors to the value of a diamond, there are three more Cs to consider before shopping for an engagement ring. Then, it’s also all about who you will purchase your engagement ring and diamond from.

• Center Stone Shape – The center not only acts as the focal point of an engagement ring, but it is also where most of your money will go towards the purchase. Elongated shapes like the marquise, oval and pear slenderize the finger, and also appear larger than a traditional round cut diamond.

• Customization – While creating a custom design may seem overwhelming, a trusted jeweler can help to simplify the process and will work with you to create a unique design that reflects your personal vision, style and budget.

• Creativity – Regardless of your budget, there is a wide range of choices from which you can discover your perfect ring. Consider alternative design elements for your engagement ring and get creative with the center stones, metals and settings. Opting for a fancy colored diamond, an alternative metal like rose gold or palladium, getting imaginative with colored stones, or sprinkling micro pave diamonds on the setting are all ways in which you can make a ring unique for you.

Most Important Tip: Find a Jeweler You Can Trust

There are absolutely no credentials needed to become a jeweler (shocking, right?). That’s why the prestigious nonprofit jewelry trade organization, American Gem Society (AGS), was established over 80 years ago – they are dedicated to consumer protection. To become an AGS credentialed jeweler, there are formal gemological educational requirements, as well as ongoing re-certification. In order to maintain membership, jewelers in AGS agree to: provide full disclosure of all facts pertaining to the products they sell, comply with the Kimberly Process Certification Scheme and the World Diamond Council System of Warranties, and continue their gemological and jewelry education…always keeping up with the latest jewelry trends and adhering to ethical business practices. Want to find a jeweler or an appraiser with the highest ethical standards? Click Here.

Click here for in depth information about the traditional 4cs