Truth be told, we will always recommend the experience of going to an independent jeweler to shop for your engagement ring. In this day and age, we are used to buy everything online. However, getting hitched is still somewhat of a traditional experience, so we would go for a traditional shopping experience.

That being said, you can find really good online engagement ring shopping sites. Our interest was piqued when we discovered the new diamond shopping tool of James Allen. There is a lot of education out there on how to buy the perfect diamond. By now, you probably have become an expert in the 4 Cs and would be able to select a diamond looking at its GIA certificate. All this is great, but you need to understand what it means visually. How will the diamond look and sparkle?

James Allen has created a 3D high res tool to feature every diamond they have in their inventory. You can meet up, close and personal your diamond. Every detail, every facet , every inclusion… You can also check out sapphires and other gemstones.  You can fall in love with your diamond and not just look at its specs.

Discover James Allen’s new tool >>