As COVID-19 continues to spark uncertainty for the retail world, Taylor & Hart  introduced this Spring their new virtual consultation service to create custom engagement rings.

Taylor & Hart have always been about revolutionizing the way people shop for engagement rings. They empower and encourage their customers to personalize their engagement ring. They can customize one of their existing designs or create entirely bespoke rings.

Perhaps most important of all, is that customers can design their custom engagement ring  from the comfort of their own home. Through Taylor & Hart’s virtual consultation system,  engaged-to-be couples or proposers can meet with their design consultant over a video call, for an experience that replicates what customers would do if they were to visit one of the company’s showrooms.

“While there is much uncertainty around the COVID-19 virus and its stay-at-home implications, we know couples who had planned to get engaged may still wish to do so. Spending time at home together, and knowing that over 70% our customers shop for their engagement ring collaboratively, we feel our digital consultations are going to be something many engage with. From seeing our engagement rings on a consultant’s hand, to discussing and viewing a selection of diamonds, our consultants’ goal is to replicate the in-store experience to one that is just as good online” – Nikolay Piriankov (CEO)

Customers build a real connection with their design consultant, who is often the only other person who knows about the customer’s engagement plans. This direct contact can be engaged for anything from an inquiry about the nitty-gritty of purchase policies or to simply reach out for an update or a quick question. Here are the 5 main steps of Taylor & Hart’s virtual consultation.

1. MEET YOUR DESIGNER