To celebrate the launch of Tacori‘s new color collection, for three days only the jewelry manufacturer is installing an interactive virtual try-on booth at Bloomingdale’s on 59th street (sorry, non-New Yorkers). The “Try It On” booth will allow shoppers to virtually try on all the rings from Tacori’s new collection in real time via a large video screen. Shoppers will be able to see themselves wearing Tacori rings without having to go through the physical trouble of going to a counter and trying one on.

“Shoppers today are busy, and sometimes don’t have the time or inclination to wait at a jewelry counter for a sales person to help them try on the ‘below the counter’ items they desire,” Paul Tacorian, SVP of Sales and Marketing for TACORI, said in a press release. “Our virtual ‘Try It On’ experience allows clients the fun and instant gratification of trying on beautiful gems, and customizing their style to quickly find what Tacori 18k925 design they like best.”

The virtual try-on booth will only be available December 10-12 at Bloomingdales. For those who don’t live in New York or don’t feel like battling with holiday shoppers (wouldn’t blame you), you can check out the web version of the virtual try-on here (www.tacori.com/tryiton).