Happy New Year!
We are so happy to start this new year of 2016 with the biggest celebration of all: Engagement 101 just turned 10! Don’t forget, you can order our 10th Anniversary issue here >>
Curious about Engagement 101’s story ? Here is some highlights from the amazing interview with our beloved editor in chief Severine Ferrari:
What was the inspiration behind Engagement 101?
I was the first bridal fashion editor to go to the JCK show in LasVegas in the ’90s for Wedding Dresses
Magazine.While, at the time, most of the engagement rings sold were replicas of the Tiffany setting and a little bit of filigree, I discovered so many new bridal jewelry designers that I decided it was my mission to share their most beautiful rings with our readers. I created a pullout section in the magazine which I eventually named Engagement 101. Our editorial team also started sharing proposal stories and giving engagement planning tips. However, the problem back then was that most of the girls were not involved in the process of selecting the engagement ring. A majority of them were already engaged when they picked up a bridal publication. So we decided 10 years ago to publish Engagement 101 as a standalone magazine supported by a website and social media.
Ten years is a long stretch with lots of memories and special features. What were some of those most memorable moments? What are your plans for the next 10 years?
Our first stand-alone print issue was a proud moment. The launch of our website and community pages was very rewarding as we started chatting live with our readers. Our engagement scoop with Bethenny Frankel on our cover was fun. Our rebranding with the collaboration of illustrator Anne Keenan Higgins really helped us communicate the romance and sparkle of Engagement 101. I can’t believe it’s been 10 years! The plan for the next 10 years is to embrace the new ways committed relationships are going to evolve and support them with our editorial content. It is to keep on finding clever ways for our designers to present their creations and connect with someone who will like what they do and wear their engagement ring for a lifetime.
Get our print issue to read to whole interview and much more!! >>
